Radar and Player Segments

We communicate differently depending on how you play

We have our own in-house player monitoring system, called the Radar. The purpose of the Radar is to detect potential risky behaviours so that we can proactively contact players from a responsible gaming perspective.

How does it work?

Our Player Segmentation classifies players into different risk segments based on their gaming history during the previous 90 days, so that we can tailor our communication to match each player’s specific gaming situation. The risk segmentation for each player is updated every day, which means players can move between different segments.

Why am I not receiving marketing?

We don’t send marketing to players in the risk zones. Players who have lost more than 20 000 kr during the last 90 days will not receive direct marketing.